Submitting your content to Google

We've talked a lot about our mission to organize the world's information and make it readily available to all, but we haven't spent as much time as we could helping others understand how they can participate in this endeavor. Last week we took two steps to address this: we updated the Submit Your Content site and we launched our Content Central blog. The goal of both of these resources is to inform and help the many organizations that distribute various types of content via Google Web Search, Maps, Product Search, Book Search, YouTube, iGoogle and more.So whether you're a plumber, a map data provider, a local government, a major media company or a museum, we have a wealth of information available to help you reach your audience through Google. Comments are open on the blog -- we look forward to hearing from you.

A fresh take on the browser

At Google, we have a saying: “launch early and iterate.” While this approach is usually limited to our engineers, it apparently applies to our mailroom as well! As you may have read in the blogosphere, we hit "send" a bit early on a comic book introducing our new open source browser, Google Chrome. As we believe in access to information for everyone, we've now made the comic publicly available -- you can find it here. We will be launching the beta version of Google Chrome tomorrow in more than 100 countries.So why are we launching Google Chrome? Because we believe we can add value for users and, at the same time, help drive innovation on the web.All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends -- all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build.On the surface, we designed a browser window that is streamlined and simple. To most people, it isn't the browser that matters. It's only a tool to run the important stuff -- the pages, sites and applications that make up the web. Like the classic Google homepage, Google Chrome is clean and fast. It gets out of your way and gets you where you want to go.Under the hood, we were able to build the foundation of a browser that runs today's complex web applications much better. By keeping each tab in an isolated "sandbox", we were able to prevent one tab from crashing another and provide improved protection from rogue sites. We improved speed and responsiveness across the board. We also built a more powerful JavaScript engine, V8, to power the next generation of web applications that aren't even possible in today's browsers.This is just the beginning -- Google Chrome is far from done. We're releasing this beta for Windows to start the broader discussion and hear from you as quickly as possible. We're hard at work building versions for Mac and Linux too, and will continue to make it even faster and more robust.We owe a great debt to many open source projects, and we're committed to continuing on their path. We've used components from Apple's WebKit and Mozilla's Firefox, among others -- and in that spirit, we are making all of our code open source as well. We hope to collaborate with the entire community to help drive the web forward.The web gets better with more options and innovation. Google Chrome is another option, and we hope it contributes to making the web even better.So check in again tomorrow to try Google Chrome for yourself. We'll post an update here as soon as it's ready.

Ten years and counting

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editorsHistorically, the Internet has been all about connectivity between computers and among people. The World Wide Web opened enormous opportunities and motivations for the injection of content into the Internet, and search engines, such as Google's, provided a way for people to find the right content for their interests. Of course, the Internet continues to develop: new devices will find their way onto the net and new ways to access it will evolve.In the next decade, around 70% of the human population will have fixed or mobile access to the Internet at increasingly high speeds, up to gigabits per second. We can reliably expect that mobile devices will become a major component of the Internet, as will appliances and sensors of all kinds. Many of the things on the Internet, whether mobile or fixed, will know where they are, both geographically and logically. As you enter a hotel room, your mobile will be told its precise location including room number. When you turn your laptop on, it will learn this information as well--either from the mobile or from the room itself. It will be normal for devices, when activated, to discover what other devices are in the neighborhood, so your mobile will discover that it has a high resolution display available in what was once called a television set. If you wish, your mobile will remember where you have been and will keep track of RFID-labeled objects such as your briefcase, car keys and glasses. "Where are my glasses?" you will ask. "You were last within RFID reach of them while in the living room," your mobile or laptop will say.The Internet will transform the video medium as well. From its largely programmed, scheduled and streamed delivery today, video will become an interactive medium in which the choice of content and advertising will be under consumer control. Product placement will become an opportunity for viewers to click on items of interest in the field of view to learn more about them including but not limited to commercial information. Hyperlinks will associate the racing scene in Star Wars I with the chariot race in Ben Hur. Conventional videoconferencing will be augmented by remotely controlled robots with an ability to move around, focus cameras and microphones, and perhaps even directly interact with the local environment under user control.The Internet will also become more closely integrated with other parts of our daily lives, and it will change them accordingly. Power distribution grids, for example, will become a part of the Internet's information universe. We will be able to track and manage electrical power demand and our automobiles will participate in the generation as well as the consumption of electricity. By sharing information through the Internet about energy-consuming and energy-producing devices and systems, we will be able to make them more efficient.A box of washing machine soap will become part of a service as Internet-enabled washing machines are managed by Web-based services that can configure and activate your washing machine. Scientific measurements and experimental results will be blogged and automatically entered into common data archives to facilitate the distribution, sharing and reproduction of experimental results. One might even imagine that scientific instruments could generate their own data blogs.These are but a few examples of the way in which the Internet will continue to surround and serve us in the future. The flexibility we have seen in the Internet is a consequence of one simple observation: the Internet is essentially a software artifact. As we have learned in the past several decades, software is an endless frontier. There is no limit to what can be programmed. If we can imagine it, there's a good chance it can be programmed. The Internet of the future will be suffused with software, information, data archives, and populated with devices, appliances, and people who are interacting with and through this rich fabric.And Google will be there, helping to make sense of it all, helping to organize and make everything accessible and useful.

Ten years and counting

9/26/2008 09:00:00 PM The Google doodle tradition started a long time ago (in summer 1999, in fact) when Larry and Sergey put a stick figure on the homepage to signify that they were out of the office at Burning Man. Nothing against stick figures, but our logo designs have become rather more varied since then. Today you'll see a special design that commemorates our 10th birthday. We've incorporated a little bit of history by using the original Google logo from 1998. And since everyone keeps asking what we'd like for our birthday (besides cake and party hats) -- the first thing we thought of was a nice new server rack.

Google Launches Android, an Open Mobile Platform

"Google Phone" turned out to be a mobile platform and not a phone optimized for running Google apps. "Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications -- all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation," announced Andy Rubin on the Google Blog. Android was launched as part of the Open Handset Alliance, an organization that has a lot of other important members: Sprint Nextel, T-Mobile, Intel, NVIDIA, LG, Motorola, eBay, Nuance Communications and more.The goal: "through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform". The SDK will be available on November 12 and the first devices based on Android should be launched next year."Through Android, developers, wireless operators and handset manufacturers will be better positioned to bring to market innovative new products faster and at a much lower cost. (...) The Android platform will be made available under one of the most progressive, developer-friendly open-source licenses, which gives mobile operators and device manufacturers significant freedom and flexibility to design products. Developers will have complete access to handset capabilities and tools that will enable them to build more compelling and user-friendly services, bringing the Internet developer model to the mobile space. And consumers worldwide will have access to less expensive mobile devices that feature more compelling services, rich Internet applications and easier-to-use interfaces -- ultimately creating a superior mobile experience," explains the press release.

Android is based on the Linux Kernel and has some interesting particularities. "Android does not differentiate between the phone's core applications and third-party applications. They can all be built to have equal access to a phone's capabilities providing users with a broad spectrum of applications and services. (...) Android breaks down the barriers to building new and innovative applications. For example, a developer can combine information from the web with data on an individual's mobile phone -- such as the user's contacts, calendar, or geographic location -- to provide a more relevant user experience. With Android, a developer could build an application that enables users to view the location of their friends and be alerted when they are in the vicinity giving them a chance to connect. (...) Android provides access to a wide range of useful libraries and tools that can be used to build rich applications. For example, Android enables developers to obtain the location of the device, and allow devices to communicate with one another enabling rich peer-to-peer social applications."

Making money on YouTube with Content ID

Late last year, we introduced our newest tool for YouTube's content identification and management system, Video ID. While we have long provided copyright owners with similar content policies and tools, Video ID was revolutionary because it provided real choice and control to content owners by combining a sophisticated policy engine with cutting-edge video matching technology. With the other tools in our content ID system, Video ID helps content owners decide exactly what they want done with their videos, whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize them.We've been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this "partner uplift," and for some partners we've seen uplift as high as 9000%.Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it's clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.