Making money on YouTube with Content ID

Late last year, we introduced our newest tool for YouTube's content identification and management system, Video ID. While we have long provided copyright owners with similar content policies and tools, Video ID was revolutionary because it provided real choice and control to content owners by combining a sophisticated policy engine with cutting-edge video matching technology. With the other tools in our content ID system, Video ID helps content owners decide exactly what they want done with their videos, whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize them.We've been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this "partner uplift," and for some partners we've seen uplift as high as 9000%.Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it's clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.

YouTubing the conventions

Through unprecedented partnerships with both the Democratic and Republican National Conventions, we just debuted a video contest that will send one talented winner from each side of the aisle onto their candidate's campaign trail, and ultimately into their party's national convention in Denver or Minneapolis-St. Paul. The call to action is simple: submit a video explaining why you're a Democrat or Republican in 2008. The five most compelling and creative videos selected by each convention will be voted on by the YouTube community, who will determine the final winner.Learn more by watching these videos from Republican Chairman Mike Duncan or Democratic Chairman Howard Dean.These contests are a part of our larger partnership with the Democratic and Republican National Conventions. As the official providers for search and online video community, Google and YouTube are contributing a broad range of technology and services to help delegates, members of the media and interested citizens around the country to access convention events and information. And on YouTube, the two convention staffs have been busy posting videos to build buzz about the exciting events in Denver and Minneapolis-St. Paul this summer - like speeches from great moments in convention history.So check out YouTube's Convention Headquarters and submit your video to the contest today. It's your chance to get involved in what promise to be two of the most exciting political events this summer.